As part of a paid campaign by the Tourism Authority of Thailand, Travel + Leisure Southeast Asia set out to showcase the country’s lesser-known destinations through authentic, locally driven storytelling. The goal was to move beyond well-trodden tourist paths and highlight Thailand’s hidden gems—through the eyes of the people who know them best.

I helped conceptualize and produce a six-episode mini-docuseries, featuring chefs, artists, historians, and community leaders sharing their personal connections to their cities. Each episode was built around a thoughtfully curated itinerary, offering travelers a deeper, more meaningful way to experience these destinations.

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To extend the reach of the campaign, I also created a dedicated microsite, where audiences could watch the series, explore editorial features, and book their own trips. Alongside a print magazine and social content, this multi-platform campaign brought Thailand’s most underrated locations to life, aligning with the Tourism Authority’s vision of inspiring travelers to explore beyond the usual.