Airbnb
A Creative Guide to Bangkok
In collaboration with Airbnb and the Bangkok Metropolitan Administration (BMA), I created a branded print magazine designed as a creative guide to Bangkok, showcasing the city through the lens of its most inspiring hosts. From hidden design studios to culinary innovators, the guide highlighted the people and places shaping Bangkok’s creative scene. I wrote the editorial content and acted as Creative Director, ensuring the storytelling and visual direction aligned with Airbnb’s brand identity.
To bring the guide to life, we also produced a short video clip, spotlighting one of the featured hosts. Working with a team, I served as one of the producers, overseeing the storyboarding and creative direction to ensure the video authentically captured the essence of Bangkok’s creative energy.
Official Launch Event
The project launched with a press conference in Bangkok, attended by the Governor of Bangkok and Airbnb’s General Manager for APAC. The event highlighted Airbnb’s partnership with BMA to promote sustainable, locally driven tourism, positioning Bangkok as a hub for creative exploration. The guide served as a key piece in this initiative, offering travelers a deeper, more meaningful way to experience the city beyond the usual tourist spots.